Gain Grow Retain
In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations about growing and scaling subscription businesses with a customer-first approach. The podcast is aimed at SaaS and technology leaders who are facing the day to day challenges of scaling. This podcast is brought to you by Higher Logic.
Listen on:
Episodes
Episodes
Monday May 08, 2023
Monday May 08, 2023
Where should renewals live, and why it doesn't really matter...
That's the focus of a conversation between Julie Fox, Senior Manager of CS at FloQast and Jeff Breunsbach this week. Regardless of which department owns the renewal process, it really has to be a team sport, where success is based on the involvement of everyone.
Customers do not renew (or not) based on single experiences or relationships, so making sure a strong customer experience exists across all departments is going to be important.
Connect with Julie here
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Monday May 01, 2023
Monday May 01, 2023
Are your customer meetings focusing on your product or your customer?
If you are spending time talking about your product, you are leaving a lot of value on the table (and probably finding it difficult to get your customers to keep coming back for more).
This week, Bob London and Jeff Breunsbach spend some time talking about how a shift from a product focus to a more strategic role that supports the high level goals and needs of your customer can increase the impact and alignment you have.
Move into authentic conversations rather than presentations
Show how other companies are using your product successfully
Include both tactical and strategic components in your interactions
Learn the industry needs by finding resources and conversations that allow you to understand where issues and interests are focused
Connect with Bob here
Free UBR Training
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Monday Apr 17, 2023
Monday Apr 17, 2023
Your customer won't wake up tomorrow thinking "I cannot wait to use XX product more today!"
Jeff Breunsbach takes some time to look at the role change management plays in product adoption.
Look for ways to reduce customer effort
Identify business problems to solve
Update processes where necessary
Identify customer stakeholders who will be impacted
Integrate into their existing tech stack
Moving into helping customers through change management with a new product adoption can help you be seen as a business process and minimize the gaps or risks that exist before they impact adoption.
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Thursday Apr 13, 2023
Thursday Apr 13, 2023
Are you making sure your meetings are 'Can't Miss'?
In this week's 10-minute trumpet, Jeff talks through some simple ideas for not only using meetings strategically, but adding simple before and after processes that can hep you make a lasting impression and stand out.
'Do the simple things really well'
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Monday Apr 10, 2023
Monday Apr 10, 2023
Rod Cherkas, CEO and founder of HelloCCO, joins Jeff Bruensbach this week to talk about creating predictability and stability through consistence processes, which come from building consistent skills.
In order to make this happen, CCOs (or those who aspire to become one) should focus on:
Building cross-functional relationships
Communicating effectively
Segmenting customers and building plans for each segment
Use 1:many processes for repetive CSM work
Help stakeholders learn customer experience
Connect with Rod here
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Monday Apr 03, 2023
Monday Apr 03, 2023
CSMs are really in the business of helping our customer champions become really great change management experts. Let's prepare our customers for the people, process, and technology updates necessary to adopt our product
Connect with Garrett here
Connect with Michael here
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Thursday Mar 30, 2023
Thursday Mar 30, 2023
Customer success teams aren’t here to simply train the customer on using a product.Customer success teams are change management agents. Helping guide a customer to an outcome through people, process and technology habits.Reframe the thinking for your CS teams.
Join the conversation.
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.
Monday Mar 27, 2023
Monday Mar 27, 2023
This week, Greg Daines, CEO of ChurnRX joins Jay and Jeff to talk about churn benchmarks. Some key highlights:
no statistical alignment between whether satisfied customers stay (CSAT)
inertia is real - make sure you aren't giving your customers a reason to leave
story telling the history of your relationship is a good thing
measurable results is one of the largest factors in longer retention
make sure your customers are measuring results
bridge the gap here, especially if results measuring is difficult
focus on helping your customers utilize your product effectively
Ask good questions as you set up measurement goals
What benchmarks are you seeing as vital towards predicting potential churn?
Connect with Greg
ChurnRX
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.