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The Role of Marketing in Customer Success

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Gain Grow Retain

Gain Grow Retain

In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations about growing and scaling subscription businesses with a customer-first approach. The podcast is aimed at SaaS and technology leaders who are facing the day to day challenges of scaling. This podcast is brought to you by Higher Logic.

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Episodes

Episodes

Monday Aug 08, 2022

What to do in a Market Downturn

Monday Aug 08, 2022

Kristi Faltorusso, Jeff Breunsbach, and Jay Nathan talk through the current market and how CS leaders can position their teams for success during a recession, where teams are expected to do the same amount of work with less. The group discusses some practical ways leaders can help their CSMs through small changes that continue empowering customers through scaling despite lack of resources. ---------- If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Krisi Faltorusso: https://www.linkedin.com/in/kristiserrano/ ----------- This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

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Monday Aug 01, 2022

How Monday.com Scales CS

Monday Aug 01, 2022

Today, we are joined by Cassie Vaughn (Manager Enterprise CS) and Ruchita De (Enterprise Team Manager, CS) from Monday.com. Cassie and Ruchita help share the role customer change management has on scaling, and other ways they are increasing customer retention through proving value and identifying gaps. You can find more about Cassie Vaughn here You can find more about Ruchita De here More about Monday.com here --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Monday Jul 25, 2022

Let’s Get Rid of the QBR

Monday Jul 25, 2022

This week we are joined by Bob London, CEO and Founder of Chief Listening Officers and Strategic Customer Convos. Bob shares strategies that help make your customers want to come to the table to talk about goals and strategies by making things interesting by talking about them independent from what you sell. You can find more about Bob London here More about Monday.com here Strategic Customer Convos --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Monday Jul 18, 2022

The Importance of Defining the CSM Role in Your Org

Monday Jul 18, 2022

Today, we are joined by Nils Vinje, Leadership Coach and Founder, CEO of 30 Day Leadership. Nils helps us understand the importance of clear definitions of both the role of the CS team and CSMs specifically. Nils clarifies the important role the CS Leader plays in establishing the expectations for the team within the organizational needs and focus. You can find more about Nils here More about 30 Day Leadership --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.   We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.   GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Tuesday Jul 12, 2022

Jay and Kristi Article Discussion -The Hardest Part of SaaS Companies at Each Stage”

Tuesday Jul 12, 2022

Kristi Faltorusso and Jay Nathan talk through a blog article titled 'The Hardest Part of SaaS Companies at Each Stage'. Running through the article, they discuss their experience and perspectives for each of the stages highlighted by the article. ---------- If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ Connect with Krisi Faltorusso: https://www.linkedin.com/in/kristiserrano/ ----------- This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

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Tuesday Jun 28, 2022

Importance of Developing the Front-Line of Customer Success

Tuesday Jun 28, 2022

Catherine Blackmore joins Jay Nathan on the podcast today from Oracle as she talks about her early days in the newly emerging field of Customer Success when resources and swim lanes were still being developed and how there is still growth and evolution occurring today, not just with CSMs, but the overall practice of customer success within an organization to become truly customer-centric. This includes the importance of employee development to ensure best-practices and focusing on employee engagement develop mission-focused employees.   You can find Catherine here: https://www.linkedin.com/in/catherineblackmore/   ---   Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.   We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.   GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Friday May 27, 2022

Worlds colliding: PLG + Customer Success

Friday May 27, 2022

Today, we are joined by Kyle Poyar, an Operating Partner from OpenView. The OpenView team are experts and leaders in the space of Product-Led Growth (PLG) companies. Kyle helps us better understand how these product-led companies are building customer success.   You can find more about Kyle here More about OpenView Partners --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.   We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.   GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Wednesday May 25, 2022

Leading the charge on digital-first customer success

Wednesday May 25, 2022

Carlos Quezada and Matt Harmon join the podcast today from HPE Aruba, where they lead customer success as a service. They've been leading the charge on building digital-first experience (and even winning awards).   We get an update on where they are finding success within their digital ecosystem to drive a positive experience amongst their customers.   You can find Carlos here: https://www.linkedin.com/in/cquezada/ You can find Matt here: https://www.linkedin.com/in/mdharmon/   --- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.   We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.   GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Gain Grow Retain